In Fall 1985, Donna Karan New York started with a bodysuit and a pair of hosiery. Back then, Donna Karan’s Seven Easy Pieces ‘system of dressing’ single-handedly changed the way women dressed and they have never looked back.
In Fall 1992, Donna’s advertising campaign featured Rosemary McGrotha being sworn into office. 1992?! I mean what unbelievable foresight to even imagine that could ever be a possibility.
It doesn’t take an ad campaign to make women feel powerful, but oftentimes how we dress plays a huge roll in how we feel. For Fall 2011, Donna is once again inspired by a woman empowered. She’s powerful because she makes a difference. She’s powerful because she can be anything- a Senator, a Presidential candidate, a Mother.
Empowered from within, she commands a room with the freshness of her ideas and the conviction of her voice. She is a woman of substance, exuding a modern femininity, whether dressed up in Donna Karan New York or relaxed in Donna Karan Casual Luxe. Whatever she does, wherever she goes, she seduces everyone with her passion, commitment, style and grace.
Rosemary, the original aspiration in 1992, has become today’s REALITY.
THE POWER OF A WOMAN.
The Ad Campaign & Film:
The Donna Karan New York Fall 2011 ad campaign was shot by Inez van Lamsweerde and Vinoodh Matadin and features Isabeli Fontana.
The above 30 second short was also directed by Inez & Vinoodh.
WATCH THE COMPLETE SHORT FILM HERE.